Hygieia is a craft Kombucha brand, touting an organic, natural, and raw blend. Hygieia’s mission is to promote a healthy life and gut, one step at a time. Their dynamic blends, full of aminos, probiotics, enzymes, and real fruit promote better immunity and digestion.
The name and branding is based off of Hygieia, the Greek goddess of wellness. She serves as a symbol of good health, well-being, and cleanliness.
Contrasting colors were used to promote a sense of balance, as well as hand-drawn illustrations which offer a more traditional yet whimsical feel.